Challenge

Super Bowl ad investment is often measured by reach, awareness and impressions. But for this global chocolate brand, the goal was deeper: understand how much of that exposure actually drove incremental in-store sales. Traditional measurement approaches like marketing mix models (MMM) provided delayed feedback—often weeks or months after the fact—making it difficult to optimize and validate spend in near real-time. The brand needed a measurement solution that could capture verified transactional outcomes quickly and accurately across multiple U.S. regions following the Big Game.

Solution

The brand partnered with Attain to apply real-time sales measurement and conversion analytics to its flagship Super Bowl campaign.

Attain’s real-time measurement solution connected media exposures—including the Super Bowl TV spot and its social extensions—directly to verified in-store sales outcomes, giving the brand immediate insight into how advertising translated to actual consumer purchases. By benchmarking sales lift competitively and delivering live performance data, Attain empowered the team to move from traditional, delayed analysis toward fast, outcome-based decision-making during and immediately following the campaign.

Outcomes

With Attain’s measurement layer, the global chocolate brand unlocked its first real-time Super Bowl sales performance review, shifted internal mindset from impressions toward measurable outcomes and observed clear, incremental lift in verified sales across major U.S. regions.

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