Challenge

Despite significant investment across media channels, the CPG team could not confidently answer a core question: which audiences are driving real business results? Surface-level metrics like impressions and clicks offered limited insight into which segments delivered meaningful outcomes. This visibility gap kept the team reliant on assumptions instead of data, slowing optimization and clouding decisions. Heightened pressure to demonstrate ROI made it critical to measure audience-level performance and impact.

Solution

To address this challenge, the brand partnered with Attain and activated a suite of real-time measurement tools that delivered granular, audience-level insights into media performance.

Using Attain’s real-time sales attribution, incrementality analysis, converter insights and new net buyer analysis, the team was able to:

• Identify which audience segments were driving the strongest return on ad spend (ROAS) and conversion lift
• Understand converter behavior and new buyer acquisition with clarity
• Optimize campaigns mid-flight based on verified performance data, not proxies or guesswork

This deeper visibility replaced uncertainty with precision. Armed with actionable insights, the brand shifted from reactive media decisions to a results-driven strategy that focused on the highest-performing audiences and creatives.

Outcomes

Attain’s audience-level measurement transformed how the CPG brand approached media planning and optimization—replacing assumptions with data and enabling faster, more confident decisions across channels.