Attain COO Ben Kartzman Featured on The Middlemen Podcast
Live from POSSIBLE 2025 in Miami
In this episode of The Middlemen Podcast, hosts Tom and Todd sit down with Attain COO Ben Kartzman for a conversation on the future of retail media and the growing importance of first-party data. Recorded live at POSSIBLE 2025 in Miami, the episode—titled Permission to Measure Outcomes Across Retailers—explores how Attain (formerly Klover) has grown into a portfolio of apps used by over 10 million consumers who earn rewards by sharing their purchase data and preferences.
Ben shares how Attain helps brands connect the dots between retailers and publishers, enabling a unified view of the shopper and driving measurable outcomes across channels. As retail media matures, this unified data approach becomes essential—especially as the industry shifts from third-party to first-party data strategies.
The episode also dives into how retailers can tap into new, high-quality media environments like CTV and local news by leveraging Attain’s privacy-safe, permissioned data.
