Target Bets Shoppers Want to Buy Trendy Snacks and Drinks in Grocery Revamp

The retailer is hoping to reverse years of weak sales and better compete against rivals like Walmart and Kroger.

Target Corp. has long struggled with its grocery identity: whether it wants to be a discounts-driven everyday chain or a cool, zeitgeisty retailer. Its latest big bet indicates it’s chosen the latter.

The company has been overhauling its grocery aisles since the spring, hoping the upscale Tarzhay success it once had with stylish apparel and home goods in the early 2000s can be revived in food. It’s expanding the size of the section by more than 20% in nearly 150 remodeled stores and more than 50% in 300 new locations, carving out additional space for fresh produce and trendy item while cutting back on some pantry staples that shoppers aren’t buying or can get elsewhere.

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