The Final Score: Digitas White Paper

Touchdown or Turnover? The Ads that Delivered at the Big Game.

Which ads were worth the big cost at this year's Big Game? Members of Digitas’ Data and Analysis team break down the effectiveness of this year’s major ads to see which ones scored and which ones fumbled the ball, examining not only their influence on business performance but the resonance with the culture zeitgeist.

In this report, Digitas teamed up with Attain and TVision to explore this year’s “ad bowl,” addressing the following questions:

• What brands effectively used the Big Game stage as a platform to boost their messaging?
• What trends emerged this year, and what do they mean for marketers?
• What role did social media play in amplifying the effectiveness of the spots, by harnessing the full impact of networked experiences?
• Does increased attention during high-profile events translate into measurable sales lifts?