Turning purchase data into outcomes in mobile gaming: Unity and Attain’s partnership

Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental sales. However, connecting impressions in environments like mobile gaming to verified purchase behavior is still difficult. Unity’s new partnership with Attain is designed to help close that gap.

Attain provides verified real-time purchase data from its direct, permissioned relationship with more than 14 million consumers*. When combined with Unity’s global mobile gaming supply, this gives programmatic buyers a way to activate purchase-based audiences in premium gaming environments and measure how those audiences perform on real-world sales outcomes.

Why this matters for programmatic buyers

Most audience strategies start with a simple question: Which consumers are most likely to buy, and how do you reach them efficiently?

In gaming, the opportunity includes:

• Players who are highly engaged and return frequently
• Inventory that is viewable, brand-safe, and increasingly addressable
• Budgets that are shifting toward environments where attention is high
• The ability to tie audience activation directly to sales, not just proxies such as clicks or completed views

What the Unity and Attain collaboration enables

Advertisers and agencies can activate purchase-based audiences in mobile gaming, and use Attain’s real-time, verified purchase data to reach high-intent consumers and optimize media effectiveness with live sales performance monitoring across Unity’s mobile inventory.

For programmatic teams, this collaboration enables you to:

• Target audiences across approximately 256 million unique monthly active devices¹ running Made with Unity mobile apps in the U.S., based on real-time, verified purchase data
• Measure sales impact and incremental sales lift from mobile gaming campaigns on Unity inventory
• Adjust and optimize media placement and creative strategies “in-flight” based on real-time sales signals

Sources:

1 - Apptopia, UAds. Disclaimer: This estimate is based on Apptopia data from December 2025, and unique device and installation level identifiers from internally available data (mobile and desktop devices only).

* - Attain, internal data, 2026