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What Walled Gardens Get Right — And the Opportunity They Leave Open
Walled gardens have earned their place in the modern media mix. The targeting capabilities inside major platforms and retail media networks are genuinely powerful. The scale is real. The audience data is rich. And for brands looking to reach consumers with precision at the moment they are most likely to act, these environments deliver. But there is an opportunity that even the best walled garden cannot fully capture on its own. Not because of anything wrong with how they are built — but because of what, by definition, they cannot see.
You Can’t Optimize in a Vacuum: The Case for Comparative Intelligence
Every brand wants to perform better. But better than what? Better than last quarter? Better than your own forecast? Better than the competition? The answer matters more than most marketing teams acknowledge. A brand can be growing and still be losing.
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Jonah Goodhart’s Top 5 Predictions for 2026
Jonah Goodhart has a long track record of identifying major industry shifts early. One of the industry’s most trusted advisors and an Attain board member, Goodhart recently shared his top five predictions for 2026. Unsurprisingly, AI sits at the center of all of them.
Why TikTok Deserves Better Data – And What We Did About It
TikTok is no longer an emerging channel. It is a dominant force in digital advertising, and the brands winning there are not necessarily the ones with the biggest budgets. They are the ones reaching the right people at the right moment. That moment part is harder than it sounds.
Last Call: Gen X Is Keeping the Alcohol Industry Alive, and That's The Problem
Attain data on alcohol shows barely a blip in sales during “Dry January,” while reinforcing generational divide when it comes to drinking.
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