Blog
Jonah Goodhart’s Top 5 Predictions for 2026
Jonah Goodhart has a long track record of identifying major industry shifts early. One of the industry’s most trusted advisors and an Attain board member, Goodhart recently shared his top five predictions for 2026. Unsurprisingly, AI sits at the center of all of them.
Why TikTok Deserves Better Data – And What We Did About It
TikTok is no longer an emerging channel. It is a dominant force in digital advertising, and the brands winning there are not necessarily the ones with the biggest budgets. They are the ones reaching the right people at the right moment. That moment part is harder than it sounds.
Last Call: Gen X Is Keeping the Alcohol Industry Alive, and That's The Problem
Attain data on alcohol shows barely a blip in sales during “Dry January,” while reinforcing generational divide when it comes to drinking.
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