Challenge

QSR transactions occur primarily offline, in-store, or through third-party delivery platforms. This creates a measurement gap, making it historically difficult to connect streaming TV exposure to verified sales outcomes. 

Without a measurement solution linking Amazon Ads streaming TV campaigns to actual purchases to quantify incremental impact, advertisers lacked the confidence to optimize across the full QSR purchase journey. 

Solution 

Amazon Ads commissioned Attain to bridge this gap by connecting ad exposure to verified purchase data across all transaction types: online orders, in-store visits, and third-party delivery purchases.

Attain provides confirmed visibility into consumer purchases across all advertising verticals through a proprietary panel of consumers with whom they maintain direct, 1:1 relationships. Using deterministic matching between ad exposure insights and Attain's purchase panels, Attain uncovered customer journeys from impression to transaction - including cash purchases, which represent a significant portion of transactions for QSR brands.

By connecting ad exposure to real-world purchase behavior, Amazon Ads and Attain measured true incrementality: revenue that would not have occurred without the advertising. 

Outcomes

Across Amazon's streaming environments, restaurant brands delivered consistent, incremental offline sales impact, outperforming established industry benchmarks. 

Better Together: The Power of Combined Advertising 

Attain’s analysis of the QSR brands within this study saw higher returns delivered for campaigns run across multiple Amazon STV placements versus those focused on a single property. 

On average, campaigns that ran across multiple Amazon streaming properties – which in this analysis included Prime Video, Fire TV, Twitch, and live sports like Thursday Night Football and NASCAR – delivered an Incremental Return on Ad Spend (iROAS) of $2.08. This represents a 77% higher return than campaigns from the same study running in only one environment, which delivered $1.17.

This finding highlights the combined impact of advertising across multiple premium streaming formats within Amazon DSP and reinforces the value of a multi-platform approach within Amazon's streaming TV portfolio.

Conclusion

For QSR advertisers, these results demonstrate Amazon DSP's streaming inventory delivers measurable, incremental sales. The combination of premium content, diverse advertising environments, and purchase-based measurement provides a proven path to growth. 

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About This Study‍

This analysis was conducted by Attain, an independent provider of live, permissioned purchase data. The study analyzed 17 QSR brands that ran a combined 30+ campaigns across Amazon-owned and operated properties on Amazon DSP from April 2024 to  September 2025.

All incrementality measurements used a control/exposed methodology with a 7-day post period, ensuring a consistent comparison against Attain's broader QSR streaming TV benchmarks derived from more than 50 campaigns across multiple platforms.