How a hygiene brand found the top retailers and products behind its campaign sales

The Challenge

A Fortune 500 hygiene brand placed media for its broad product portfolio and needed to know which products its advertising was selling before committing its next media budget. The brand is sold at nearly every major U.S. retailer, so it also needed to know where its advertising was driving the most sales.

To date, they struggled to find a partner that had a complete view of purchase data across retailers or the capability to break out sales by product.

The Solution

Attain measured the brand’s campaigns across Amazon DSP and the Trade Desk using observed purchase data, ensuring a consistent currency across campaigns and platforms. The brand gained visibility into attributed sales for its top five products and retailers on each platform, along with accompanying metrics like new buyer conversion and sales lift. Walmart, Target, Amazon, Costco, Boomers and $100K+ HH’s over-indexed on purchasers across both platforms, giving the team a clear targeting recommendation for its next flight.