How a global chocolate brand proved Super Bowl ads drive sales using Attain’s real-time measurement
Products Used
- Real-time Sales Attribution
- Converter Insights
- Net New Buyer Analysis
Market: US
Category: CPG, Food & Beverage
The Challenge
A global chocolate brand wanted to modernize its measurement approach, moving beyond delayed MMM frameworks to real-time insights. With a major Super Bowl commercial including launching a new product, the team needed to understand the true sales impact of its investment and validate how the campaign performed across channels and regions.
The Solution
Partnering with Attain, the brand gained live visibility into the sales impact of its Super Bowl TV ad and social extensions. Attain’s real-time measurement enabled competitive benchmarking and provided immediate insight into how media exposure translated into verified in-store sales, empowering faster, outcome-based decision making.
Key Outcomes
First real-time Super Bowl sales measurement for the brand
Shifted leadership mindset from impressions to outcomes
Achieved measurable sales lift—ranging from 3.8%-9.5%—across 3x US regions (New England, West South Central, West North Central)
