The Challenge

A global coffee brand needed to connect its growing media investments to actual customer growth. Despite significant spend across digital and retail channels, the team lacked a unified view of performance. Limited transaction visibility, fragmented measurement and a declining customer base made it difficult to identify which audiences and channels drove new and repeat buyers. The brand needed a faster, independent, incrementality-based solution to verify media and link marketing directly to transactions.

The Solution

Partnering with Attain, the brand transformed its measurement and optimization strategy. Attain served as an independent performance layer, connecting media exposure across platforms to verified sales. Through integrations with The Trade Desk and Meta, the team gained audience-level insights, automating optimization toward real sales outcomes and visibility into new buyer behavior. Regular lift and DMA reporting established Attain as the brand’s trusted source of truth for performance across media and audience strategy.