Mondelez wanted to validate that its connected TV (CTV) campaigns could drive measurable eCommerce sales—not just awareness. The team needed a way to connect storytelling-driven video ads to verified purchase outcomes in real-time.
By pairing premium CTV placements with Attain’s real-time measurement, the brand directly linked ad exposure to online sales. Attain’s SKU-level performance insights enabled dynamic optimization of targeting and creative, helping the team identify the most effective audience and message combinations mid-flight.
higher conversions than CTV industry benchmarks.
lift in new buyers, expanding the brand’s customer base.
Proved CTV can serve as a true performance channel linking storytelling to commerce.
