How a global snack brand drove 10x higher conversions with Attain’s real-time CTV measurement
Products Used
- Real-time Sales Attribution
- Converter Insights
- Net New Buyer Analysis
Market: US
Category: CPG, Food & Beverage
The Challenge
A global snack brand wanted to validate that its connected TV (CTV) campaigns could drive measurable eCommerce sales—not just awareness. The team needed a way to connect storytelling-driven video ads to verified purchase outcomes in real-time.
The Solution
By pairing premium CTV placements with Attain’s real-time measurement, the brand directly linked ad exposure to online sales. Attain’s SKU-level performance insights enabled dynamic optimization of targeting and creative, helping the team identify the most effective audience and message combinations mid-flight.
Key Outcomes
10x
higher conversions than CTV industry benchmarks.
+12%
lift in new buyers, expanding the brand’s customer base.
Proved CTV can serve as a true performance channel linking storytelling to commerce.
