The Challenge

A major CPG brand needed to move beyond surface-level media metrics to understand which audiences were actually driving business outcomes. Despite significant investment across channels, the team lacked the visibility into performance by audience and platform, forcing decisions to rely on assumptions rather than data. With tighter budgets and growing pressure to prove impact, the brand sought a solution to measure and optimize spend with confidence.

The Solution

Partnering with Attain, the brand gained real-time, audience-level performance and incrementality insights to replace guesswork with precision. Attain’s data revealed which segments and creatives drove the strongest ROAS and conversion lift, enabling smarter mid-flight optimizations and faster decision-making. With clear visibility into converter and new buyer behavior, the team transformed its media strategy from reactive to results-driven.