The Challenge

A leading U.S. food delivery platform aimed to boost order revenue and attract new customers during the holiday season. Despite strong first-party data, the team lacked the tools to optimize media in real-time or give merchant partners clear visibility into ROI. They needed a faster, data-driven way to connect media performance to verified sales outcomes.

The Solution

The brand partnered with Attain to implement real-time measurement and incrementality tools, connecting media exposure directly to verified purchase behavior. Attain fed merchant-specific conversion data into The Trade Desk for attribution, enabling dynamic optimization and transparent performance insights. The team also delivered category and competitor datasets, expanding audience use cases and uncovering new growth opportunities for merchant partners.