The Challenge

A global QSR chain needed a faster, more responsive way to connect its video spend across TV, YouTube, and streaming into real in-store sales. Parents and children were the brand’s fastest-growing audience, yet existing tools offered only static, post-campaign reports—making real-time optimization impossible.

The Solution

Partnering with Attain, the brand connected its linear and digital video campaigns to verified in-store sales at the SKU and DMA level, revealing media’s true impact on purchase behavior. Real-time insights by audience, platform and creative enabled in-flight optimization and smarter budget allocation. This continuous learning framework replaced static quarterly reports and supported cross-platform testing with partners like The Trade Desk, Disney and YouTube to identify the most cost-efficient drivers of reach and sales.