The Challenge

A national beauty retailer faced year-over-year sales declines and needed to re-energize growth. To drive measurable revenue, the brand shifted media investments toward lower-funnel tactics aimed at converting awareness into sales. Partnering with Attain, the retailer sought to identify which audiences, creatives and channels were truly driving in-store and online transactions—and to optimize performance in real-time.

The Solution

Using Attain’s Real-time Sales Attribution, Converter Insights, Brand Lift Beta and Net New Buyer Analysis, the brand gained full transparency into campaign performance. Attain’s permissioned, real-time purchase data revealed which creatives and audiences delivered the strongest results, enabling dynamic spend reallocation and smarter in-flight optimization. By focusing investment on proven, high-performing segments, the retailer accelerated new customer acquisition and reactivated lapsed buyers.