The Challenge

A major quick-service restaurant (QSR) brand wanted to understand how its Amazon digital media was driving real business outcomes—not just impressions and reach. With transactions happening across in-store, online and third-party delivery channels, the brand faced a familiar challenge: measuring incremental sales impact in real-time. Traditional tools couldn’t capture the full customer journey or enable in-flight optimization, creating the need for a scalable, agnostic solutions to connect media exposure to verified sales.

The Solution

Partnering with Attain, the brand linked Amazon media exposure to real purchase behavior across every channel using Incrementality, Real-time Sales Attribution, Converter Insights and New Buyer Lift. With Attain’s permissioned purchase data, the team gained a unified, real-time view of performance—empowering smarter in-flight optimization, audience-level insights and creative efficiency improvements. Attain’s closed-loop integration with Amazon enabled the brand to validate campaign impact and optimize spend for both incremental revenue and overall efficiency.