The Challenge

A leading beauty retailer sought to validate whether its investment in premium streaming and retail media channels could drive real-world, in-store sales. With growing competition from e-commerce rivals, the brand needed to validate that these channels could drive new and lapsed buyers efficiently.

The Solution

The retailer partnered with Attain to measure and optimize campaign performance in real-time across two primary channels: Connected TV and Digital Audio. Using Attain’s permissioned purchase data and sales measurement suite—including real-time sales incrementality—the brand gained visibility into which media partners, audiences and creatives were driving in-store transactions within two weeks of ad exposure.