The Challenge

A major quick-service restaurant (QSR) brand lacked visibility into in-store cash sales, which represented nearly 75% of total purchases—a major blind spot limited measurement accuracy and audience understanding. Without this view, the brand struggled to capture the full spectrum of customer behavior or reach cash-paying consumers with targeted messaging.

The Solution

Attain bridged this gap by delivering live audience activation and visibility into real-world, cash-inclusive sales. Leveraging Attain’s complete view of consumer spend behavior, the QSR and its agency identified promo- and deal-seeking households based on both cash and credit transactions. This allowed the team to better understand their audience mix, measure campaign performance more holistically and activate new segments previously out of reach.